Users will soon have a new feature that allows them to reduce the volume of AI-created media appearing in their feeds. This move comes as the platform disclosed that it presently contains more than 1 thousand million AI videos.
Trial and Implementation
The new functionality is undergoing trials over the coming weeks before a global launch. This development aligns with a increase in AI-generated material, driven by recent video-generation tools.
AI Content on Other Platforms
Recent reports that nearly 10% of the quickest rising video streams on a popular video site primarily display clips produced artificially. A considerable share of this content is classified as low-quality AI content, a label for poor-quality, factory-style content that is typically nonsensical or bizarre.
Based on user feedback that numerous viewers like content created using AI tools, ranging from computer-generated images to informative clips, and we intend to provide users the power to adjust the amount of that, according to their own preferences,” said a platform representative.
AI on the Platform
The service announced that there are presently over a billion videos on its app identified as made with AI. In total, over 100 million media items are submitted to the service each day, making AI-generated material a limited portion of its complete catalog.
How to Adjust Settings
Users will be in a position to reduce or increase the amount of AI content they see by using the content preference option in the platform and selecting AI-made media. Additional categories that can already be modified under the filter encompass politics, clothing, beauty, and choreography.
AI Disclosure Rules
TikTok’s rules require users to identify “realistic” artificially created content, and it bans harmful deepfakes of public figures or emergencies. Any authentic-looking artificial content that is not labeled can be removed under its user guidelines.
Additionally, the platform will henceforth attach an AI-generated watermark to content produced via its built-in AI features, or detected by an collaborative effort for spotting content made by AI. This step is intended to deter users from attempting to evade the labeling process.
Responsible AI Funding
TikTok is additionally establishing a $2m educational fund for specialists and groups to develop learning resources about responsible artificial intelligence. This project will support non-profit groups focused on training programming and robotics.
Platform Protection
TikTok has defended its safety measures, amid controversy over proposals to lay off hundreds of review team members in the UK. TikTok is expected to eliminate 439 jobs in its user protection division in London, with worker representatives and digital protection specialists expressing worry that staff are being displaced by machine-led review.
A senior executive explained that human moderation would remain essential, but AI can safeguard staff by filtering out the most distressing content prior to it has to be seen by humans. The company announced a 76% decrease in shocking and graphic content handled by human moderators over the last 12 months due to intervention by its machine learning processes.
We believe it is crucial to combine humans and technology to ensure user safety,” the executive stated. “We’ll have humans as involved in the system, but we further consider it’s very important to minimize viewing of dangerous material as rapidly, which is why a significant AI assistance is really helping us operate efficiently.”
